Discover how Subaru’s name and emblem are connected—and are out of this world…
As the first automaker to use a Japanese word as its name, Subaru has established a universal brand identity thanks to global use of its six-star emblem. Have you ever wondered what those stars represent, and where the automaker got its name?
Where Did Subaru Get Its Name and Logo Design?
Old Subaru Logo
The term “Subaru” is also the Japanese name for a cluster of stars in the Taurus constellation, known to many by the name “Pleiades.” These stars are also known as Messier 45 or “The Seven Sisters,” because according to Greek mythology, they were once Atlas’ daughters: Alcyone, Asterope, Merope, Maia, Taygeta, Celaeno, and Electra.
Surely you’re already wondering, why are there only six stars in Subaru’s logo if it’s named after a constellation of seven daughters? The reason is to the naked eye, the cluster of stars appears to only have six stars–two are so close together, they appear as one big star. Thus, the Pleiades constellation is known for being a “unification of the stars.”
Subaru Logo Stars
In Subaru’s logo, the large star symbolizes Fuji Heavy Industries and the five smaller stars indicate the five companies that merged to form FHI. The emblem’s background is nearly always blue, as the color of the actual Pleiades stars are blue.
Subaru’s emblem has remained consistently used around the world since 1958, emphasizing the brand’s ongoing, global unity.
Subaru logo is a representation of the Pleiades star cluster in the constellation of Taurus. Six hot blue stars are neatly organized inside the dark blue background, standing for space or night sky. The big star on the left also represents Fuji Heavy Industries, while five smaller stars on the right stand for its subsidiaries, including Subaru, the automobile division.
Shape of the Subaru Symbol
The Subaru symbol is a flattened silver oval, containing six four-point figures, representing stars. The biggest star rises above the other ones in the upper left side of the logo, while the rest are combined nicely on the right. All of them actually have different sizes. Earlier emblems seemed less organized, but featured a more correct representation of the Pleiades star cluster.
Color of the Subaru Logo
The colors of the Subaru logo are meant to symbolize the sight of the Pleiades star cluster in night sky. Silver stars lie on the deep blue background to form a somewhat romantic image. The oval, completing the logo, is painted silver. The earlier Subaru emblems featured black, red and gold colors, invariably matched with silver.